It's Time for Your Self-Evalution!

It read like the journal entry of a struggling hack grappling with emotional, intellectual and creative insecurities through the fog of her narcissism. It did not read like a professional person cooly evaluating her strengths and weaknesses, her accomplishments and her shortcomings in the course of executing her work. I could see my boss rolling his eyes as he read it.

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The COVID Chronicles, Part VI: Existential Crisis Edition

Being an advertising copywriter is much closer to being a writer than a lot of other writers get to. Maybe I should just be grateful for that proximity and stop with my delusions of being a Writer with a capital W. So what if I never see the words “A Novel by Sage Romano” in the real world. Who the fuck cares?

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Creative is. Creative does.

A simple fact that is glossed over or ignored in advertising (among lots of other things) is the fact that we are all at the mercy of our professional environment. You could have the most creatively facile mind that is sizzling with incredible ideas, but if you don’t have the right client, the right agency or the right team to help you, all those hot ideas are for shit.

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